Friday Faves: AR, Innovation + Disloyal Man
FRIDAY FAVES IS OUR ROUNDUP OF NEWS, VIEWS AND INSIGHT ACROSS THE THINGS WE LOVE. THIS TIME...
Disruptive brands are held as the darlings of innovation – stealing market share, winning customer loyalty, driving shareholder value and enjoying the accolades of the press. But what is it that makes these brands truly groundbreaking?
Keep it simple and clever.
People in tech and media have been saying that ‘content is king’ for a long time – perhaps since the VHS/Betamax battle of the early 1980s, and perhaps longer. Content and access to content was a strategic lever for technology. I’m not sure how much this is still true.
No longer on the throne?
We are in the midst of technological change – people are growing tired of apps, social media messenger services have exceeded the growth of social media, and users are demanding quicker access to information without the need to go through traditional search engine results pages (SERPs), or text-based interaction.
Instagram's native feature, indicating when influencers are being paid by a brand, could have drastic implications.
As are the influencers themselves…
The two biggest players in smartphone software are pitching to win the war for AR. But will IKEA and Pokémon GO be enough to get consumers on board?
Now you see me.
One for the road:
Burn the internet.