onion-1463239828kwj.jpg

Friday Faves: Bad Ads, Mobile Shopping + Biting Parody

FRIDAY FAVES IS OUR ROUNDUP OF NEWS, VIEWS AND INSIGHT ACROSS THE THINGS WE LOVE. THIS TIME...

How to do bad advertising well

Coke does it like a boss. Apple did it brilliantly for a decade. Dyson is up there, too. They all do bad advertising, and they make it work.

If a bad advert works, it's not a bad advert.

 

Is Reddit on the verge of becoming a bigger player in digital advertising?

The company, Reddit, operates what it calls "the front page of the internet" and the name isn't just marketing buzz: according to Alexa, Reddit is now the fourth most popular site in the U.S., attracting some 250m users a month, and has an average daily time on site of over 16 minutes, nearly six minutes more than Facebook.

Storming the US and growing rapidly everywhere else, this is a content discovery platform to keep an eye on.

 

More marketers look to AI to help develop content marketing strategies

Some are already using the technology in their efforts.

Work smarter, not harder.

 

The consumer behaviours shaping the next generation of mobile experiences

The digital experiences people expect and marketers can deliver have changed dramatically.

You used to call me on my cell phone.

 

‘Brands must do more on LGBT representation’ argues Pride as it launches first ever TV ads

Pride in London will team up with Channel 4 to launch the TV campaign as both look to mark the 50 years since Parliament first voted to start legalising homosexuality.

#lovehappenshere

 

One for the road:

Biting and hilarious.