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Friday Faves: Dashing, Storytelling + Coffee

Friday Faves is our roundup of news, views and insight across the things we love. This time...

 

The biggest threat to content marketing isn't fake news

Everywhere I look, it seems like the legitimacy of media outlets and content itself is being questioned. And if you’ve been on social media any time in the past year, you know what I'm talking about: fake news.

If audiences become skeptical, building a relationships with them will become harder.

 

Amazon introduces one-click homepage ‘Dash’ buttons

Amazon has taken its streamlining of the online buying process to its logical conclusion with the introduction of one-click virtual ‘Dash’ buttons for popular products on its homepage.

A great idea until you remember that toddlers exist.

 

2017 could be the year of resurgence for magazines

As new measurements are introduced and publishers develop innovative ways to create deeper connections with readers, magazines have a bright future.

Print isn’t dead. It has never been dead. Stop saying it’s dead!

 

Storytelling might boost your product page conversion rates

Storytelling is a popular marketing buzzword, and there are numerous examples demonstrating how brands that engage in storytelling derive value from the exercise.

Selling the sizzle.

 

Data is a burning issue

About 20 years ago, a woman scalded herself on a cup of McDonald’s takeaway coffee. What did she expect? Everyone knows coffee is hot. She was awarded nearly $3m in damages.

See the people behind the percentage stats.

 

One for the road:

Are YOU reading fake news? Here’s a flowchart to find out

When in doubt…