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Friday Faves: GDPR, Consumption + Tools

FRIDAY FAVES IS OUR ROUNDUP OF NEWS, VIEWS AND INSIGHT ACROSS THE THINGS WE LOVE. THIS TIME...

No longer a digital native's game: TV fuels social branded content

Branded content campaigns on social media are becoming a bona fide business for media companies, empowering marketers with new ways to connect with their target audiences.

Multi-screening is a huge opportunity to tap into. 

 

British adults consuming 9% more media than in 2016

Great British adults are spending a reported 7 hours and 56 minutes a day consuming media.

Always on. 

 

GDPR will change data protection – here's what you need to know

General Data Protection Regulation, or GDPR, will overhaul how businesses process and handle data.

Lock up your datas! 

 

Apple’s augmented reality ambitions

Face recognition, an OLED screen and a £999 price tag will grab all the headlines. But software developers around the world were waiting on one thing from the Apple event – more news on augmented reality.

With VR seemingly faltering, AR is being pushed by the tech giant. 

 

Content marketing tools are becoming more diversified

Marketers are looking beyond email marketing technology.

Not every problem can be solved with a hammer. 

 

One for the road: 

Credit: Tom Gauld

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