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Friday Faves: News Sharing, Shopper Emotions + Neon Dancing

FRIDAY FAVES IS OUR ROUNDUP OF NEWS, VIEWS AND INSIGHT ACROSS THE THINGS WE LOVE. THIS TIME...

Messaging apps emerge as growing force in news sharing

Users are increasingly looking to messaging apps as a source of news, where peer-to-peer sharing cuts through the noise of social media.

Is word of mouth the new distribution network for content?

 

If advertising is going into the content business, who will take care of the brands?

Advertising with a capital A is about creating opportunities that lead to a healthier economy. Sometimes, it's an ad. Sometimes, it's a new product.

Content won’t fix all your problems, but it’s a good place to start.  

 

Five successful brands on YouTube: From Adidas to Sarson's vinegar

Many big brands now recognise the power of creating an effective video marketing campaign specifically for the platform, with the best examples helping to build brand communities, further engagement across all social channels, and increase sales.

Like and subscribe.

 

How retailers are watching shoppers’ emotions

CCTV, thermal-imaging cameras, EEG caps and other kit boost sales

Happy shopper.

 

Why Time, Conde Nast and other magazine publishers are charging into brand licensing

Twelve years ago, Gary Caplan took a meeting with Time Inc. to discuss pots and pans. Caplan, a brand-licensing agent from California, was in New York on behalf of Corningware to forge a deal with Real Simple, Time Inc.’s biggest lifestyle title, that would put the magazine’s logo on a line of kitchenware. It didn’t go well.

The race for revenue.

 

One for the road:

Illuminating.