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Friday Faves: Political Polls, Brand Publishing + Dark Stock Photography

FRIDAY FAVES IS OUR ROUNDUP OF NEWS, VIEWS AND INSIGHT ACROSS THE THINGS WE LOVE. THIS TIME...

Withnail & I and Logan star Richard E Grant on the secrets of storytelling

Eclectic experiences can yield a most interesting and fascinating career.

The actor talks authenticity.

 

Brand as publisher: Is Anheuser-Busch InBev’s investment in beer magazines savvy or risky?

For example, Anheuser-Busch InBev, the world’s largest brewer, runs a venture arm called ZX Ventures that has quietly funded a number of beer websites, including RateBeer and Pitchfork’s October. The latter is owned by Condé Nast.

Owning the conversation.

 

The invisible election: How big data replaced the big idea

Campaigns built on targeted digital messaging rather than traditional big-and-bold bill posters mean high-profile political advertising may have gone the same way as the Tory majority.

The polls tell us nothing and everything.

 

Twitter redesigned itself to make the tweet supreme again

Despite the changes, Twitter still feels like Twitter. And more than any one change, the redesign makes a statement about the platform: the look of the tweet button isn’t what makes Twitter, well, Twitter.

Painting over the cracks.

 

Is content marketing the toughest email list growth tactic?

A recent survey suggests it is, but it’s also one of the most effective.

Easy to do, hard to master.

 

One for the road: 

Dark Stock Photos

Bleak.