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Friday Faves: Power of Google, Politics of Purchasing + Spinning of Basketball

FRIDAY FAVES IS OUR ROUNDUP OF NEWS, VIEWS AND INSIGHT ACROSS THE THINGS WE LOVE. THIS TIME...

11 impressive influencer marketing campaigns

From common mistakes to tips on finding the right micro-influencer – it’s easy to wax lyrical about the idea. But what does successful influencer marketing really look like?

Power to the people.

 

BuzzFeed's Jonah Peretti: news publishers only have themselves to blame for losing out to Google and Facebook

BuzzFeed founder and chief executive Jonah Peretti says that traditional news businesses which are “opportunistically” attacking Facebook and Google only have themselves to blame for their demise after choosing not to invest more in digital despite “decades of massive cashflow”.

Hindsight is a harsh critic. 

 

Some brands get extra clever on social (and some consumers aren't feeling the vibe)

What resonates with some users annoys others

Grating overfamiliarity.

 

Google and Facebook now make more from ads than every newspaper, magazine, and radio network in the world combined

It's Google, then Facebook, and then everybody else.

Staggering.

 

Consumer confidence slumps post-UK election

Consumer confidence fell across all measures in June as the result of the General Election dampened shoppers’ inclination to make big-ticket purchases.

Political impact of shopper behaviour.

 

One for the road: 

From picking locks to riding unicycles, this guy films himself learning new skills from scratch. Inspiring!