Friday Faves: Snapchat, Transparency + World Book Day

Friday Faves is our roundup of news, views and insight across the things we love. This time...


What are the implications of Instagram’s new album feature for marketers?

Instagram’s new album feature, which lets users share up to 10 photos and videos per post, has got people talking. Nobody more so, perhaps, than the marketing community which is already pondering the implications for brands, influencers and users.

A new tool for storytelling.


Bitcoin value tops gold for first time

A unit of the digital cryptocurrency Bitcoin has exceeded the value of an ounce of gold for the first time.

With the crypto-currency becoming ever valuable, will it become a mainstream option for businesses and their consumers.?


The dark side of transparency

Executives need to get smarter about when to open up and when to withhold information so they can enjoy the benefits of organisational transparency while mitigating its unintended consequences.

A warning about the impact of stones on glass houses.


Why content activism can save brands from the tyranny of always-on

Let's replace the always-on content approach with one where you don't say anything unless it's meaningful and backs the brand purpose.

Don’t be all talk with nothing to say.


Snapchat IPO: $24bn app jumps as much as 40% in blockbuster tech float

Snapchat's parent company was valued at more than $30bn (£24bn) on Thursday as investors brushed off fears about heavy losses to send shares soaring in the biggest technology float for years.

The value of 161 million daily users.


One for the road:

The best costumes from World Book Day