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Friday Faves: St. Paddy's, Bad Advice + Shackling Influencers

Friday Faves is our roundup of news, views and insight across the things we love. This time...

 

Policing influencer marketing is like a game of whack-a-mole – so are the new guidelines enough?

Policing this sphere of marketing is akin to a game of whack-a-mole, according to those charged with enforcing the recommendations.

Will regulation kill the relationship for influencers?

 

McDonald’s repeals and replaces anti-Trump post on its Twitter account

Swiftly deleted, the tweet is still sparking boycott threats.

 

 

The rise of bad content marketing advice

It's time for content marketers to put the kibosh on poor writing and link-bait and instead put content strategy ahead of tactics.

Tactics vs. strategy.

 

Why brands love the everyman appeal of St. Patrick’s Day

One of the largest global parties of the year, St. Patrick's Day has a special place in the hearts of the people and brands alike.

Recognisable, all-embracing and easy to incorporate.

 

Romania dictionary altered to thwart exam cheats

The editors of an online Romanian dictionary have altered the definitions of some words over suspicions that students were using the tool to cheat in mock exams.

A brilliant example of analytics data being used to identify a behaviour and create an effective response to it.

 

One for the road:

Train vs. Snow

As with everything else, slo-mo makes it better.