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Friday Faves: Swindles, SEO + Paint

FRIDAY FAVES IS OUR ROUNDUP OF NEWS, VIEWS AND INSIGHT ACROSS THE THINGS WE LOVE. THIS TIME...

The great content marketing swindle

Let’s talk about ROI. Return on investment. This hard-edged financial term of art is bandied about by the “content marketing” community as if it has infinite degrees of meaning.

There's no 'con' in 'content marketing'.

 

Facebook obliterates social media competitors in new survey

Facebook has cemented its status as undisputed king of the social media jungle in a new survey that shows not only that the social media network itself has more monthly views than anyone else – but that its stablemates WhatsApp and Messenger do too.

2 billion users can’t be wrong.

 

Microsoft Paint to be killed off after 32 years

Long-standing basic graphics editing program, used throughout childhoods since the 1980s, has been marked for death

Many tears shed by the design team.

 

Five reasons Instagram is beating Snapchat in the battle for brands

Instagram or Snapchat? For brands deciding which service to invest more heavily in, Instagram increasingly seems to be the winner.

Two enter, one leaves.

 

3 reasons SEO belongs at the beginning of a project, not the end

Search engine optimization (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be instrumental in planning and developing an effective content calendar.

It’s no good having great content if no-one can find it.

 

One for the road:

 

Anyone else weirdly hungry?