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Friday Faves: Toys, Offline + Commenting

FRIDAY FAVES IS OUR ROUNDUP OF NEWS, VIEWS AND INSIGHT ACROSS THE THINGS WE LOVE. THIS TIME...

39% of companies are increasing investment in content marketing

Content marketing is booming, according to the 2017 B2B Content Marketing Trends. And yet most companies are not creating effective content.

More the merrier.

 

Female influencers sidestep Snapchat

But visual channels score well as important social networks, a study finds.

Instagram takes another swipe at Snapchat.

 

Fake news worries 'are growing'

In a survey of 18 countries, 79% of respondents said they worried about what was fake and what was real on the internet.

Audiences not trusting content puts branded comms on the back foot.

 

Facebook lets brands target ads based on offline behaviour

Facebook has introduced more ways to help marketers re-engage offline audiences.

IRL.

 

How a poor digital strategy helped bankrupt Toys R Us

How does a big-name retail chain – with an endless stream of new consumers – end up on the brink of bankruptcy?

Look to the future or be lost in the past.

 

One for the road:

The three rules of saying anything online.