Friday Faves: Toys, Offline + Commenting
FRIDAY FAVES IS OUR ROUNDUP OF NEWS, VIEWS AND INSIGHT ACROSS THE THINGS WE LOVE. THIS TIME...
Content marketing is booming, according to the 2017 B2B Content Marketing Trends. And yet most companies are not creating effective content.
More the merrier.
But visual channels score well as important social networks, a study finds.
Instagram takes another swipe at Snapchat.
In a survey of 18 countries, 79% of respondents said they worried about what was fake and what was real on the internet.
Audiences not trusting content puts branded comms on the back foot.
Facebook has introduced more ways to help marketers re-engage offline audiences.
How does a big-name retail chain – with an endless stream of new consumers – end up on the brink of bankruptcy?
Look to the future or be lost in the past.
One for the road:
The three rules of saying anything online.