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Friday Faves: Twitter, Gender Marketing + Trust

FRIDAY FAVES IS OUR ROUNDUP OF NEWS, VIEWS AND INSIGHT ACROSS THE THINGS WE LOVE. THIS TIME...

The dos and don'ts of influencer marketing

Influencer marketing is becoming more and more popular by the day. The main reason for this is that it strengthens the reach of companies while increasing brand awareness. Influencer marketing allows companies, big or small, to reach a highly relevant audience.

A tricky balancing act.

 

Millennials are more ad-susceptible than Gen Zers

While Millennials are the more determined ad-blockers, they are also the generation more susceptible to advertising more broadly – 45% say they tend to buy brands they see advertised, compared to 38% of Gen Zers.

Millennials know what they want.

 

An introduction to customer research

Whether you work in marketing, sales, product or even finance, getting out to speak with your customers is invaluable.

Know your audience.

 

The future of gender marketing

As tech, retail and fashion disrupt traditional stereotypes, gender-specific marketing is looking increasingly outdated.

Archaic at best.

 

As Twitter celebrates 10 years of the hashtag, what is the social platform's future?

Next week marks the 10th anniversary since the hashtag debuted on Twitter on its journey to becoming a familiar component of online conversation.

Character limit?

 

One for the road: 

The Evolution of Trust

Fool me once.