Friday Faves: Video, Rebranding + Inclusion
FRIDAY FAVES IS OUR ROUNDUP OF NEWS, VIEWS AND INSIGHT ACROSS THE THINGS WE LOVE. THIS TIME...
Once we do this, we’ll see that we must spend more time on the incidental and emotional details of products rather than the supposedly important and rational.
You are your actions.
The reaction to three recent ads featuring black or mixed raced families reveals the depth of the UK's race discourse problem.
The resistance to inclusion.
Co-viewing leads to conversations.
Talking and opinion-changing.
Whether it’s due to a bad reputation or increasing competition in the market, rebranding is often a good option for companies looking to turn around waning fortunes.
How can we distinguish advertising that excels from the merely mediocre, or even downright ineffective?
Smile and the world smiles with you.
One for the road:
Awards really are addictive.