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Friday Faves: Video, Rebranding + Inclusion

FRIDAY FAVES IS OUR ROUNDUP OF NEWS, VIEWS AND INSIGHT ACROSS THE THINGS WE LOVE. THIS TIME...

The margarine test: why marketers must look at what people do rather than what they say

Once we do this, we’ll see that we must spend more time on the incidental and emotional details of products rather than the supposedly important and rational.

You are your actions.

 

Race discourse and advertising: UK, we have a problem

The reaction to three recent ads featuring black or mixed raced families reveals the depth of the UK's race discourse problem.

The resistance to inclusion.

 

What happens after the video view?

Co-viewing leads to conversations.

Talking and opinion-changing.

 

Four reasons you may need to rebrand your business

Whether it’s due to a bad reputation or increasing competition in the market, rebranding is often a good option for companies looking to turn around waning fortunes.

Clean slate.

 

Emotion analytics: a powerful tool to augment gut instinct

How can we distinguish advertising that excels from the merely mediocre, or even downright ineffective?

Smile and the world smiles with you.

 

One for the road: 

 

Think advertising is easy? These entry-level kids learn the brutal truth

Awards really are addictive.