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Friday Faves: Voice Commands, Data Creativity + Fonts

FRIDAY FAVES IS OUR ROUNDUP OF NEWS, VIEWS AND INSIGHT ACROSS THE THINGS WE LOVE. THIS TIME...

John Lewis Retail Report 2017

How we shop, live and look.

The department store explores the future.

 

When content marketing turns smart: tips on how data can help creativity

Marketing automation has given our industry a new way to leverage insights so that we can continually personalize content, making it more relevant and timely for people as they move along the consumer journey.

Content still needs the human touch.

 

'Fake news' named Collins Dictionary's official Word of the Year for 2017

Orwellian coinage popularised by US President Donald Trump and his team during the presidential election campaign defines its moment, according to leading lexicographers

How can brands build trust in a world where the lines between fact and fiction are blurred?

 

Battle against free digital content takes gloss off magazines

The industry’s iconic figures have either died or are moving on, as free online content dents print and advertising sales

Print isn’t dying, it’s just changing owners.

 

Voice commands bring a new dimension to print marketing

We’ve already observed a variety of approaches to bridging print and digital marketing, such as sharing a simple URL, including social media handles, printing QR codes, and, more recently, integrating augmented reality (AR).

Reading aloud.

 

One for the road:

 

WhatTheFont App

Identify fonts instantly.

It’s Shazam, FOR FONTS!