GAP main.jpg

Targeting millennials through global social content

A global denim brand awareness and education campaign across 40 countries in 16 languages
Tara1-007.jpg
D1shot01_064 1.jpg
Patrick1-005.jpg
Nicola1-005.jpg
George2-003.jpg
AWON_s3_d3_s04_034-jb.jpg

To connect with style-conscious millennials around the world, we developed a universal, franchise-friendly solution through a Facebook app that plugs into GAP’s existing channels. For #1969denim, we created a street-style photographic campaign using real millennials, not models, wearing GAP jeans in their own style. Ongoing and seasonal, content is light, flexible, participative and shareable – ultimately to drive traffic in store.

Gap_1168x812.jpg

This has been Gap’s most successful social media campaign ever, and such fun to work on! August have been brilliant to work with. Obviously the models looked great, but talking to them on the shoot I was constantly amazed by them.

Senior Social, Digital & CRM Manager | GAP
Noah3-009.jpg
Samuel3-004.jpg
Rebecca3-009.jpg
George3-011.jpg
Thema3-007.jpg
Delia3-021.jpg

A fun, innovative and very welcoming agency. No brief too big or too small, they always deliver on our objectives and challenge us to take projects to the next level.

Gap