Customers inspiring customers

Peer pressure never felt so good! live magazine for IKEA FAMILY uses a multi-channel approach to deliver engaging content to a global audience.

An integral component of the IKEA FAMILY customer loyalty programme, the content we produce satisfies 34 markets in 32 languages and showcases real people in their own homes living with IKEA products. We share readers’ stories and the latest IKEA product news quarterly in print, monthly online in our responsive digital magazine and daily across social media including Facebook, Pinterest, Instagram, Twitter and YouTube. Through these channels we build loyalty and community and take content into new markets. We shoot every picture and write every word, making a complex global production process seamless and simple.


We have worked with August for over 10 years and issue after issue they find fresh ways to illustrate and capture the spirit of our brand and the people (our customers) who are willing to open their doors and let us in to share the story of their life at home.

IKEA marketing team

The design is unique and on-brand, it has an inviting tone, and is a fantastic example of global publishing

PPA Customer Magazine of the Year, 2012

Use your keyboard arrow keys to scroll the entire page design

The synergy between live’s monthly digital magazine, social media and the IKEA brand was recognised by the CMA when it declared it ‘a classic example of how customer publishing can really offer value to clients through blogs and social media’.

This year won the LOVIE award and People's Choice LOVIE for Lifestyle Sites.

The LOVIES, honoring the best of the European web