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Customers inspiring customers

Peer pressure never felt so good! IKEA FAMILY magazine uses a multi-channel approach to deliver engaging content to a global audience.

An integral component of the IKEA FAMILY customer loyalty programme, the content we produce satisfies 34 markets in 32 languages and showcases real people in their own homes living with IKEA. We share readers’ stories and the latest IKEA product news quarterly in print, monthly online in the IDEAS section of IKEA.com and daily across social media. Through these channels we build loyalty and community and take content into new markets. We shoot every picture and write every word, making a complex global production process seamless and simple.

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We have worked with August for over 10 years and issue after issue they find fresh ways to illustrate and capture the spirit of our brand and the people (our customers) who are willing to open their doors and let us in to share the story of their life at home.

IKEA marketing team
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The design is unique and on-brand, it has an inviting tone, and is a fantastic example of global publishing

Winner, PPA Customer Magazine of the Year
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The synergy between IKEA FAMILY magazine's monthly digital content, social media and the IKEA brand was recognised by the CMA when it declared it ‘a classic example of how customer publishing can really offer value to clients through blogs and social media’.

The title is a winner of the LOVIE award and People's Choice LOVIE for Lifestyle Sites.

The LOVIES, honoring the best of the European web