Keeping Ocado shoppers connected post-transaction, Ocadolife showcases products and brands through accessible, visually sumptuous content.
Ocadolife is a beautifully designed bi-monthly print magazine delivered direct to customers’ homes with their Ocado shopping delivery. Original seasonal recipes and supplier profiles not only inform and inspire customers but also support promotional events and Ocado buyers’ marketing targets. Stories are seeded with multiple calls to action for easy measurement against KPIs. Product promotions and advertising drive up-sell and basket yield. And incentives featured in Ocadolife grow Ocado’s customer base through its successful ‘Invite a friend’ referral scheme.
August just got us from the start. Great brand affinity. Great chemistry. Great creatives, who took a risk without losing sight of our business objectives. It’s a really exciting project and August made it really easy for us.Co-founder | Ocado