OcadoMag_Iss13_2015_12974_AsianMeatballPho.jpg

Editorialising
e-commerce

Keeping Ocado shoppers connected post-transaction, Ocadolife showcases products and brands through accessible, visually sumptuous content.

Ocado_burstingCover.png
May-Jun15.png
Jul-Aug15.png
Mar-Apr15.png
Sept-Oct14.png
May-Jun14.png

Ocadolife is a beautifully designed bi-monthly print magazine delivered direct to customers who opt in to receive it with their Ocado shopping delivery. Original seasonal recipes, news stories and supplier profiles not only inform and inspire customers but also support promotional events and Ocado buyers’ marketing targets. Stories are seeded with multiple calls to action for easy measurement against KPIs. Product promotions and advertising drive up-sell and basket yield. And incentives featured in Ocadolife grow Ocado’s customer base through its successful ‘Invite a friend’ referral scheme.

Ocado_FigSalad-.jpg
Ocado_MoroccanSalad-.jpg
Ocado_LeafySaladFood-.jpg

August just got us from the start. Great brand affinity. Great chemistry. Great creatives, who took a risk without losing sight of our business objectives. It’s a really exciting project and August made it really easy for us.

Co-founder | Ocado
supersix_spread.png
garden_spread.png
Roots_spread.png