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Friday Faves: Activism, Multichannel + Super Bowl

Friday Faves is our roundup of news, views and insight across the things we love. This time...

Making the most of multichannel (with data’s help)

In today’s environment, you can pretty much forget about creating a simplistic, linear customer journey. It’s a lot more complicated than that.

Going from A to B via C.

 

Pinterest introduces real-world object search tool

Social image gallery service Pinterest has introduced a novel real-world search tool, pairing up real world objects with similar looking images it already hosts.

It will be interesting to see what brands try to do with this new feature.

 

Sex doesn’t sell any more, activism does. And don’t the big brands know it

From Starbucks supporting refugees to Kenco taking on gangs, big businesses are falling over themselves to do good – and to let us know about it

The revolution will be televised (including ad breaks).

 

Super Bowl 2017: the star brands of this year's ads

The Super Bowl is synonymous with not only the biggest names and talent in the sports world, but also the time when the most eye-catching, weird, touching and inspirational ads come around. Here is our roundup of 2017's best ads. 

The real reason we watch hand-egg in Blighty.

 

Original research moves the needle for B2B content marketers

B2B customers want insights to guide decision-making.

Knowledge is power.

 

One for the road:

Why our Super Bowl ad failed

This weekend, Cards Against Humanity purchased an ad during the Super Bowl, the most-watched American television broadcast of the year, reaching 114.4 million viewers. 

Some introspection from the *terrible* card game company.