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Friday Faves: Deliveries, ABCs + New Truth

Friday Faves is our roundup of news, views and insight across the things we love. This time...

Extreme convenience: How delivery became marketing's biggest disruptor

With consumers' expectations growing all the time, brands are recognising the need to create seamless buying experiences. Nicola Kemp meets the founders of one such company and explores how delivery has become marketing's biggest disruptor.

It’s all part of the service.

 

IAB UK reveals latest ad blocking behaviour

The latest wave of the IAB UK’s Ad Blocking Report, conducted online by YouGov, reveals that 22% of British adults online are currently using ad blocking software – a rise from 18% in October.

A growing struggle for advertisers and publishers alike.

 

B2B content marketers continue to find SEO rankings a challenge

With nearly 80% of content marketers saying that increasing their company's online visibility is their primary content marketing goal, a study suggests that for optimal SEO and content results, B2B marketers might want to re-think the overuse of infographics and the actual quality of their content over quantity.

A key consideration of any content strategy is distribution, paid for or not.

 

What sells magazines? Ask Peppa Pig

Yes, the latest circulation figures show a 6% overall decline. But many unexpected publications are still booming in print.

It’s great to see the growing rise in paid-for branded content.

 

Magazine ABCs: Digital editions account for 2.5% of UK mag sales

Digital magazines accounted for 2.5% of the total circulation audited by ABC in the second half of 2016.

Print still does’t appear to be dead. Try again, digital.

 

One for the road: 

Instead of embracing “fake news”, we should accept “new truth” 

It's what you wanted to hear.