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Friday Faves: Facebook Stories, Authenticity + Computer Magazines

Friday Faves is our roundup of news, views and insight across the things we love. This time...

Back to awe: in a post-truth era, advertising is becoming too truthful

As we descend into a post-truth era, advertising seems to be headed in the opposite direction. In the pursuit of realness and authenticity, have we forgotten how to entertain?

Consumers crave authenticity, but is the real-world too dull?

 

In an era of fake news, brands should probably give themselves the day off this April Fool’s Day

Since 'fake news' and 'alternative facts' have taken on a more damaging connotation globally, this casts April Fools' jokes in a different light.

They should, but they probably won’t.

 

What the heck is strategy in the digital age?

If I worked for an agency or wrote for The Drum, I might ask "What the f#@k is strategy?" – this four letter word seems more apposite, given the amount of fluff written about digital strategy in particular.

An easy question with difficult answers, says this strategist. 

 

Facebook Stories: 10 things to know about the Snapchat-like feature

There's a new way to share your life on Facebook and it looks a lot like Snapchat... Here's what's different about Stories and how to use it.

Another feature, another option for brands to use.

 

The way uSwitch talks

A peak behind the curtains showing how the brand uses tone to engage with customers.

 

One for the road:

The unbridled joy of computer magazines from the 80s