Friday Faves: Facebook Stories, Authenticity + Computer Magazines
Friday Faves is our roundup of news, views and insight across the things we love. This time...
As we descend into a post-truth era, advertising seems to be headed in the opposite direction. In the pursuit of realness and authenticity, have we forgotten how to entertain?
Consumers crave authenticity, but is the real-world too dull?
Since 'fake news' and 'alternative facts' have taken on a more damaging connotation globally, this casts April Fools' jokes in a different light.
They should, but they probably won’t.
If I worked for an agency or wrote for The Drum, I might ask "What the f#@k is strategy?" – this four letter word seems more apposite, given the amount of fluff written about digital strategy in particular.
An easy question with difficult answers, says this strategist.
There's a new way to share your life on Facebook and it looks a lot like Snapchat... Here's what's different about Stories and how to use it.
Another feature, another option for brands to use.
A peak behind the curtains showing how the brand uses tone to engage with customers.
One for the road: